THE SAVVY VIDEO MARKETING LIFECYCLE
Effective video marketing combines the three core elements of the Video Marketing Lifecycle – STRATEGY, PRODUCTION & MARKETING to create content that engages your target audiences and delivers tangible ROI. We’re experts in all three.
Planning a video project is without doubt the most crucial step of the whole process, get it right and things tend to go smoothly, neglect it and the wheels can come off. We’re passionate about developing robust video strategies – we focus on identifying and understanding target audiences, setting objectives, clarifying key messages, KPIs and logistics.
Video production is all about executing the video plan, it’s about bringing the story we’re trying to tell to life. Production is split into filming, which can be on location or in a studio and editing/post production, where we pull all the elements together into a final piece of video content, which could be – a video testimonial, a case study, an ‘about us’ film, an event summary, a recruitment campaign, a ‘how to’ educational film, a video explainer, an internal communications project or social media content.
One of the key things that makes us different from other video production companies is that our job isn’t finished when we deliver the final video file. We’re also experts at promoting video content to intended target audiences, which means that your film gets every opportunity to be seen and engaged with, by those who matter.