Kids Allowed came to us with an idea of the lyrics they ideally wanted to use and we took it from there. We developed a number of different musical approaches and eventually settled on a melody that was fun and engaging for the kids, plus that had a few breaks in it so they could take a breather now and again.

We had great fun recording the song in the studio and want to say a big thank you to Alison from Kids Allowed, for all her guidance and coaching that helped our vocalists get the phonics sounds spot on. As you can see from the photo, Alison really loved the sound booth!

We created some simple, clear, easily recognisable visuals and combined them with the song to produce the final phonics song video you can view above.

How do you teach your kids the alphabet? If you haven’t tried it, give our phonics song a go and let us know how you and the family get on.

Our latest work with them is a short TV style series of programmes, featuring two of their own team, Luann and Phil as the presenters. It’s not the first time that Luann and Phil have been in front of the camera, in fact we produced a 3-part podcast series for them in 2011 and as part of the preparation for that, we put them through an intensive one day media ‘presenters’ training course, so you could say they’re now old hands!

‘Workforce News’ is a 10ish minute magazine style programme, targeted at the public sector Human Resources community. With all of the huge challenges and changes facing the public sector, there’s a lot of crucial and often ‘time critical’ information that has to be shared with the HR teams to enable them to do their jobs well. These short and snappy films are a great way to share vital knowledge in a very engaging way.

The first one has just been published and we think Luann and Phil should be very proud!